Enterprise-grade web, SEO & security for local LA businesses

Everything a digital team does. One senior engineer. Built to enterprise standard.

I design and build your site — then run the AWS infrastructure, SEO, and security behind it. The work a whole agency bills for, delivered direct by the person who actually does it.

Credible on first visit. Solid under the hood.

  • One senior engineer, direct
  • CTO @ micrgames.com
  • Los Angeles County
  • Clear starting prices

Recent work

  • micrgames
  • ShopForHer
  • ReadmeBio
  • Glamcierge
  • Leadly
  • Crystal West Cleaning

Built like a system

Design, deploy, measure, harden.

01Brand-ready front end
02Fast static delivery
03SEO structure
04Security review path
Los Angeles skyline at dusk, seen from the South Bay
Based in the South Bay — Los Angeles County, California
About

I build the website — and the engineering behind it.

Jose Alvarado, founder and principal engineer

Hello

I'm Jose — I build for the web, end to end

I'm a senior engineer in Los Angeles County and CTO of micrgames.com, which I architected to handle 100k+ users — autoscaling, caching, and queues. I bring that same stack to local businesses: I design your site, then run the AWS infrastructure, SEO, and security behind it. The person who designs your homepage is the one who keeps it standing when traffic spikes.

You work directly with the senior engineer who builds it — the access a Fortune-500 team pays a premium for, with the accountability of a single owner. No handoffs, no junior hand-me-downs.

Operating layer

A website is the visible part. The system behind it is the difference.

Site DNS CDN SEO Forms Security Analytics
Under the hood

Not just the front-end.

What I handle when a project needs real engineering — not just a pretty page.

Self-hosting & on-prem

Docker, VPS and bare-metal, reverse proxies, TLS — deploy anywhere, no forced cloud bill.

Full AWS stack

EC2, S3, CloudFront, RDS, Lambda, Route 53, IAM — production infrastructure end to end.

Scales to 100k+ users

Built micrgames.com for real concurrency: caching, autoscaling, and queues that hold up under load.

CI/CD + infrastructure as code

Automated builds and deploys, reproducible infrastructure — no snowflake servers, no manual SSH.

Security-hardened

Auth, access, and exposure reviewed and locked down — the same pentesting I offer clients.

The difference

The website — and the engineering behind it.

Most sites stop at a clean homepage. This one keeps moving underneath: structure, systems, speed, and proof built into the same handoff.

  • Built, not assembled.Hand-coded sites, full AWS stack, performance tuned from the metal up.
  • SEO and security on day one.Crawlable structure and defended forms — no quiet debt waiting to break later.
  • AI & automation that saves time.Small, durable systems for intake and follow-up. Not chatbot toys.
  • Launch stays maintainable.Clean files, clear sections, and changes that are easy to keep improving after handoff.
Selected Work

Recent live websites and product work

A few examples of the presentation, structure, and polish I deliver.

shopforher.org

Screenshot preview of the ShopForHer website

Gift discovery platform

ShopForHer

Gift discovery site built around fast picks, gift guides, and a more visual buying flow.

Editorial commerce / Quick discovery / Gift guides

micrr.vercel.app

Screenshot preview of the Micr website

Gaming product landing

Micr

Gaming landing page for fast squad matching and voice-ready lobby creation.

Product landing / Dark UI / Voice lobbies

readmebio.app

Screenshot preview of the ReadmeBio website

Public profile builder

ReadmeBio

Turn links, launches, and proof into a public profile that reads like a living README.

Profiles / Link-in-bio / Ship in public

glamciergeonline.com

Screenshot preview of the Glamcierge website

Lifestyle editorial commerce

Glamcierge

Curated lifestyle site for beauty, home, wellness, and elevated everyday picks.

Editorial curation / Lifestyle commerce / Premium feel

leadlyapp.com

Screenshot preview of the Leadly website

Consumer safety product

Leadly

Consumer safety product focused on alerts, testing data, and household product checks.

Trust-led product / Safety checks / Private preview

crystalwestcleaning.com

Screenshot preview of the Crystal West Cleaning website

Eco-conscious service website

Crystal West Cleaning

Los Angeles cleaning site with eco-forward positioning, service-area detail, and a strong booking path.

Service business / Booking flow / Local trust

Services for businesses

The digital work most businesses actually need

Clear scope, enterprise-grade work, and nothing padded.

01

Build or refresh your website

Launch something cleaner, clearer, and easier for customers to trust.

02

Improve SEO and structure

Tighten service pages, crawlability, and on-page signals so the site is easier to find and understand.

03

Find weak spots — from a quick review to full pen testing

Check forms, plugins, access, and exposure — a light website review, or deep security and penetration testing for what matters most. I secure what I build.

04

Automate repetitive admin work

Set up simple AI or workflow support for intake, follow-up, and the small tasks that eat time.

Customer path

Make the next action obvious.

  1. LandTrust within seconds
  2. ScanServices and proof line up
  3. ActQuote, call, or self-check
Pricing

Starting ranges

Transparent starting prices — most local projects land in these ranges. Bigger builds and ongoing work scope up from here.

Launch

One-Page Website

Starting at $500

2-5 business days

  • Focused one-page build
  • Clear service and contact structure

Website

Business Website

Starting at $1,500

1-3 week timeline

  • Multi-page build or redesign
  • Service and location-page structure

Review

Website Review

Starting at $300

2-7 day timeline

  • SEO, usability, and trust review
  • Prioritized fixes and next steps

Need something bigger, custom, or ongoing? I scope larger builds and monthly retainers too — send a short note with your current site and I'll recommend the clearest first step.

Not sure where your site stands?

Take the free 90-second website & security risk check — you get a priority level and the fixes that matter most, no call required.

Process

How projects usually move

Simple scope, quick direction, and direct delivery.

1

You show me what is live

I review the current site, the main problem, and what needs to change first.

2

I recommend the clearest first move

You get a clear direction, timeline, and starting range.

3

I build it and hand it off cleanly

The work gets delivered clearly, with the next step spelled out.

Need the cleaner version of what you already have?

Send a short note and I will tell you the clearest next step, timeline, and starting range.